Senior Product Designer
10 years connecting the threads between business needs, innovation, and meaningful user experiences for SaaS products.
I focus in aligning detailed design work with the broader business picture
I have worked on many tiny improvements and big projects. I have learnt what steps in the process are non-negotiable, and when done is better than perfect.
Access, then ease, then aesthetics.
I believe design helps build better products. And more importantly, better product-building methods.
Product Design
I transform complex business needs into intuitive, user-friendly designs
Service Design
I integrate the efforts of teams across silos - whether those silos are teams, business units, or stages in the customer journey
UX strategy and product management
Tiny improvements and big projects from research to delivery
Farm Timeline
A digital tool for farmers and advisors to easily track the impact of events and changes on farm key metrics
Lightspeed shipping
A fully omnicahannel Shipping platform that helps eCommerce merchants fulfill orders in a fast, easy, cost-effective, and competitive way.
Label editor
Product label visual editor for store merchants
Risk Assessment Tool
How much risk do you want to run with your pension? I was the UX designer for this award-winning calculator.
Scaling up
Growing UX maturity through Design Thinking at a scale-up company
Coming soon
Sign up and Onboarding
For the past year, I have been the functional area lead for sign up and onboarding.